SERVICES:

Direct Media Marketing specializes in the following services:

Consulting

·        Teleresearch and Lead Generation Strategies

·        Project Planning and Least Cost Budgeting

·        Script Development

·        Questionnaire Design

·        Sample Formulation and List Procurement

Data Collection

·        Advertising & Brand Awareness Studies (Pre & Post Studies)

·        Attitude & Usage Studies

·        Benchmark Studies

·        Brand Positioning Studies

·        Corporate Imaging Studies

·        Customer Loyalty & Satisfaction Studies

·        Employee Retention Studies

·        Focus Group & Online Panel Recruitment

·        Home Usage Testing (HUT) Studies

·        Market Feasibility Studies

·        Market Share & Competitive Analysis

·        Message Testing Studies

·        Product Placement & Concept Testing

·        Product Pricing Studies

·        Public Opinion Polling Studies

·        Subscriber & Membership Studies

·        Tracking & Performance Studies

Business to Business Lead Generation

·        Survey Based Lead Generation Programs

·        Event Registration Campaigns

·        Event Follow-Up Lead Conversions

·        Automated Voice Messaging

·        Database Cleansing & List Maintenance

Tabulation & Reporting

·        Complex Programming Logic Including Branching, Piping, & Randomization

·        Data Entry, Coding, Transformation, Cleaning, Organizing & Summarizing

·        Calculation of Base Counts, Frequencies, Means, Median, Mode, Standard Deviation, Standard Error, & Statistical Significance Testing at Multiple Confidence Intervals

·        Measurement Types: Ratings, Single & Multiple-Answer Lists, Verbatim Responses, Numeric, Grids, Ranking, Percentiles, Frequency Distribution, Rank Order, Sum

·        Fast Turnaround of Cross Tabulations to Required Specifications

·        Precise & Complete Tabular Reporting - Output Formats Include Microsoft Word, PDF, RTF, Excel, HTML, JPG (Charts), SPSS, ASCII, & More

                      HOME   SERVICES   ABOUT US   CLIENTS   CONTACT US

                      Copyright © 2009 Direct Media Marketing. All Rights Reserved.